Welcome to Alpha Bonus
This promotion offers you the following opportunity:
Buy your Sony Alpha camera and get €100 cashback each on newly purchased lenses!
Register your camera now on My Sony and get €100 each on your next lens purchase*
*Valid for selected promotional models. After registering your purchased camera, voucher codes will be sent by email to redeem for lens purchases during the promotional period.
The Sony promotion conditions apply
All info +& Registration
The promotion is valid until March 31, 2024
- Sony Alpha 7 IV (Sony a7 IV)
- mirrorless full-frame camera
- 33 megapixels
- 2x BIONZ XR image processors
- Real-time autofocus
- 10 BpS with up to than 800 frames (JPEG + RAW) in constant continuous shooting
- swivel and tilt 3'' touchscreen 7,62 cm
- up to 5.5 f-stops shutter speed with integrated 5-axis optical image stabilization
- latest real-time tracking technology and autofocus with eye detection for people, animals and now also birds
- Full-frame 7K oversampling for extremely detailed 4K 30p recording
- 4K 60p video recording in Super35 format
- NP-FZ100 battery with high storage capacity
Bundles with Sony Alpha 7 IV (ILCE-7M4) Gehäuse
Sony Alpha 7 IV (ILCE-7M4KB) + SEL 28-70mm OSS FE
Sony Alpha 7 IV (ILCE-7M4) + Sigma AF 24-70mm f/2,8 DG ART
Sony Alpha 7 IV (ILCE-7M4) + Tamron 28-200mm f/2.8-5,6 Di III RXD
Sony Alpha 7 IV (ILCE-7M4) + Sigma AF 28-70mm f/2,8 DG DN
- Super Telezoom Lens
- for Sony E APS-C cameras
- optical image stabilization
- 625 grams light
- excellent image quality of the G series
- ideal for professionals and photo enthusiasts
- for landscapes, wildlife, sports and nature photography
- 5x zoom
- 70-350mm (equivalent to 105-525mm in full frame)
- excellent resolution right to the edge of the frame
- ED (Extra-Low Dispersion) glass elements minimize chromatic aberration and color bleeding
- circular aperture with nine blades for soft bokeh
- fast and accurate XD (extreme dynamic range) linear motor
- precise and reliable autofocus
- dust and moisture resistant
- Standard zoom lens
- for Sony E APS-C cameras
- very fast (constant aperture of F2.8)
- excellent image quality of the G series
- ideal for professionals and photo enthusiasts
- as "always-on lens" and for landscapes, portraits and spontaneous snapshots
- 16-55mm (equivalent to 24-82.5mm in full frame)
- excellent resolution up to the image edge
- ED (Extra-Low Dispersion) glass elements minimize chromatic aberration and color bleeding
- AR Nano Coating for reduction of reflections and ghost effects
- circular aperture with nine blades for smooth bokeh
- fast and accurate XD (extreme dynamic range) linear motor
- precise and reliable autofocus
- dust and moisture resistant
- Super G Telezoom Lens
- optical stabilization
- Focal length: 200-600mm
- fast, precise and quiet autofocus (Direct Drive SSM)
- circular aperture allows for beautiful bokeh
- Dust and splash resistant design
- Full-frame FE mount
Free live consultation
Your individual consultation - from the comfort of your sofa
Arrange appointment- Sony SEL 24-70mm f/2.8 GM2
- Full-frame Lens
- excellent resolution up to the image edge
- F2.8 aperture
- fast, precise autofocus
- beautiful bokeh
- suitable for photo shooting, content creation and video recording
- dust and water resistant design
- G Lens standard zoom lens
- Dual AA elements for outstanding resolution
- Sony nano-coating reduces ghosting and light effects
- Direct Drive SSM for quiet, high-precision focus operation
- Dust and splash resistant design
- Mirrorless Sony a7 III full-frame camera
- Rear-exposed Exmor R CMOS image sensor with 24.2 megapixels captures every detail
- Extra wide dynamic range with 15 f-stops
- Autofocus system with 93 percent sensor coverage
- 4D FOCUS with 425 AF contrast autofocus points complemented by 693 phase autofocus points
- Continuous shooting speed of up to ten frames per second
- Possibility of mechanical or silent shutter release
- Various 4k video functions
Bundles with Sony Alpha 7 III (ILCE-7M3) Gehäuse schwarz
Sony Alpha 7 III (ILCE-7M3) + SEL 28-70mm OSS FE schwarz
Sony Alpha 7 III (ILCE-7M3) + Batteriegriff VG-C3EM
Sony Alpha 7 III (ILCE-7M3) + SEL 24-70mm f/2,8 GM
Sony Alpha 7 III (ILCE-7M3) + Zeiss Sonnar SEL T* 55mm f/1,8 ZA
- Sony Alpha 7R V (ILCE-7RM5) Body
- 61 megapixel
- Exmor R CMOS full frame sensor
- High-performance hybrid AF with 693 phase AF points
- 425 contrast AF points and wide sensor coverage (86%)
- 8K24p (4K60p) video function with S-Log3, S-Cinetone
- adjustable 8 cm (3.2 inch) touch display with 2,095,104 pixels
- electronic viewfinder with (approx.) 9.44 million pixels
- high sensitivity: ISO 100 - 102,400
- AI-based scene recognition for people, animals, birds and now also for insects, cars, trains and airplanes
- rugged weatherproof magnesium alloy body
Bundles with Sony Alpha 7R V (ILCE-7RM5) Gehäuse
Sony Alpha 7R V (ILCE-7RM5) + SEL 24-70mm f/2,8 GM2
Sony Alpha 7R V (ILCE-7RM5) + SEL 70-200mm f/2,8 GM2
Sony Alpha 7R V (ILCE-7RM5) + SEL 24-105mm f/4 G OSS
Sony Alpha 7R V (ILCE-7RM5) + Tamron 28-75mm f/2,8 Di III VXD G2
- Sony SEL-35F14GM Full Frame Lens
- FE 35mm F1.4 GM
- Premium G Master Lens
- suitable for Sony FE mount
- excellent Lens for video recording
- fast autofocus
- excellent resolution
- nice bokeh defocusing effects
- dust and moisture resistant construction
- 90mm fixed focal length
- Ideal for portraits and macro shots
- Beautiful bokeh
- Optical image stabilizer integrated
- Filter thread 62mm
- high quality G Master telephoto lens
- extreme resolution
- Aperture F2.8
- fast, precise focus
- total control
- dust and splash resistant construction
- Direct Drive SSM for quiet, high-precision focus operation
- circular aperture with 9 blades for beautiful bokeh
- Sony nano-coating reduces ghosting and light effects
- Sony SEL 20-70mm f/4 G Lens by Sony
- Premium G-series full frame standard zoom lens from Sony
- suitable for Sony full frame mirrorless cameras
- Standard zoom lens from Sony
- constant maximum F4 aperture throughout zoom range
- Focus breathing compensation compatible
- fast and precise autofocus
- particularly soft background blur (bokeh)
- ideal for content creation, photo and video shooting
- dust and water resistant design
- Sony Alpha 6400
- APS-C E-mount camera
- improved autofocus with "real-time eye autofocus" and "real-time tracking" with 0.02 sec response time
- 84% AF sensor coverage with 425 phase and contrast AF points
- 11 continuous shots with tracking autofocus
- 180° tiltable touchscreen
- 4K video with fast hybrid autofocus at highest level